Alexander McQueen is a British luxury fashion house founded by designer Alexander McQueen in 1992. His current creative director is Sarah Burton.
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History
The Alexander McQueen brand was founded by designer Alexander McQueen in 1992. It was a suggestion from Isabella Blow that McQueen used his middle name for the label. The early collection of this house developed its reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "English fashion hooligan"), with trousers called "bumsters" and a collection called Highland Rape. Alexander McQueen performed fancy and unusual performances, such as the recreational shipwreck for the 2003 Spring collection, the spring chess game of 2005, and the 2006 Fall show, The Culloden Widow , featuring a life-size supermodel hooded Kate Moss dressed in yards rippling cloth. In total, McQueen designed 36 collections for his London label, including a collection of his MA graduates.
During his time as chief designer, McQueen was awarded the title "British Designer of the Year" four times between 1996 and 2003; he was also awarded the CBE and was named International Designer of the Year by the Fashion Designer Board in 2003.
In December 2000, the Gucci Group acquired 51% of his company and appointed him as Creative Director before launching stores in London, Milan, New York, Los Angeles and Las Vegas. On October 31, 2011, Alexander McQueen opened his first store in Beijing with runway performances. After the takeover, the brand catwalk presentation was moved from London to Paris, starting with the Spring/Summer 2002 collection with The Dance of The Twisted Bull on October 6, 2001.
Alexander McQueen launched his first menswear collection in Spring/Summer 2005 and continues to show his collection during Milan Fashion Week. The company launched its first pre-Spring women collection on the runway with her men's collection on June 22, 2008 and has since continued to release a collection of yachts since the spring of 2010.
Alexander McQueen launched an online store in the US in 2008. It was later expanded with an online store for the UK market in 2010.
McQueen committed suicide was announced on the afternoon of February 11, 2010. At the time of his death, the company had debts of £ 32 million despite posting profits from bag sales in 2008.
Maps Alexander McQueen (brand)
McQ
On July 27, 2006, the company launched a lower price diffusion line McQ . The new line brings ready-made men and women and accessories, exclusively designed by Lee Alexander McQueen, produced and distributed worldwide by SINV SpA under the terms of a five-year license agreement with Alexander McQueen. Promoted as a denim line, the focus of McQ is a young target market. Spring/Summer 2011 is the latest collection in collaboration with SINV SpA. Pina Ferlisi was appointed as the creative director for the line in June 2010.
Following the end of the contract with SINV SpA with Spring/Summer 2011 collection, the brand announced on October 11, 2010 that they will control the diffusion line of McQ by creating a new internal team with creative Pina Ferlisi direction, under the leadership of Alexander McQueen creative director Sarah Burton. For the first campaign for retrieved lines, photographer Niall O'Brien collaborated with McQ by riding photographs of Northwest American capture, which evoked McQ's attitude.
In August 2011, the company announced it will launch its first McQ self-contained boutique in London in 2012. In November 2011, it was announced that McQ will be presented at London Fashion Week for the first time in February 2012, and that the new four-store Boutique Georgian townhouse will provide women's clothing, men's clothing, and accessories.
Collaboration
Between 1996 and 2001, Alexander McQueen collaborated with Shaun Leane jewelry seller on specialty jewelry pieces for catwalk presentations.
In January 2003, Alexander McQueen collaborated with perfume Jacques Cavallier to launch his first fragrance Kingdom , which was launched on the 17th of March designer's birthday. The limited edition version of the fragrance was launched in 2004. The company launched its second fragrance, My Queen three years later in 2006. On October 10, 2003, Alexander McQueen collaborated with Michael Clark to stage the Spring 2004 collection. On October 15, 2003, Alexander McQueen collaborated with BjÃÆ'¶rk at Fashion Rocks where the Fall 2003 collection was presented at the Royal Albert Hall.
In 2004, Alexander McQueen collaborated with Safilo through a licensing deal to launch eyewear range. The 2010 collection displays the details of a home trademark skull. That same year, the company collaborated with American Express to launch a limited version of its ultra-exclusive Centurion Card. This card is available only by invitation to AMEX Platinum card members. To launch a card, McQueen hosted a collection-collections retrospective from 1995 to Fall 2003.
In 2005, Alexander McQueen teamed up with Puma to produce a line of men's and women's shoes launched in Spring 2006. The line Alexander McQueen PUMA was founded on the unification of tradition and technology, with a coupling effect. In 2008, Fall Collection 2009 has been fully expanded to include men's and women's apparels and accessories, in collaboration with film director Saam Farahmand to produce the 4-minute Ghost film as an advertising campaign for collectibles.
In 2007, Alexander McQueen became the first brand to participate in the promotion of the launch of MAC cosmetics made by fashion designers. The collection was released on October 11 and reflects the appearance used on the Autumn/Winter McQueen catwalk. Inspiration for the collection is Elizabeth Taylor Cleopatra , and thus the models use intense blue, green, and blue eyes with strong black liners that extend the Egyptian style.
In 2008, Alexander McQueen collaborated with a mass-market retailer target as McQ Alexander McQueen for Target . This company is the first collaboration between Target and international designers. McQueen quotes Leila Moss from The Duke Spirit as his musings for the collection. This collection was launched on March 4, 2009, with the band playing at the launch party. That same year, Alexander McQueen collaborated with Samsonite to produce a suitcase that was formed using a human ribcage and a breastbone on the front and a spine on the back. Other pieces in the collection apply animal patterns such as crocodiles to the skin of pockets using laser cutting technology. With a catwalk presentation, Alexander McQueen collaborated with Philip Treacy to produce hats for the Spring 2008 collection, and again with Fall 2009 collection.
During the first half of 2009, McQueen also collaborated with dancer Sylvie Guillem, director Robert Lepage and choreographer Russell Maliphant, designing a wardrobe for the "Eonnagata" theater performance, directed by Robert Lepage. The film "Sylvie Guillem, on the edge" produced by French production company A DROITE DE LA LUNE, traces the entire history of the show's creation, from the first exercise that took place in Quebec to the world premiere held in 2008 at Sadler's Wells theater in London.
On October 6, 2009, the company collaborated with SHOWstudio to stream the Spring/Summer 2010 Plato's Atlantis collection directly on the company website. Shoes from the collection are then displayed on the SHOWstudio website. In the same year, the company collaborated with Unkle who produced music for the McQ Autumn/Winter 2009 collection entitled McQ . The collaboration was a success, and extended the second season to the McQ Spring/Summer 2010 collection where promotional CDs were given in McQ's goodie press bag.
In June 2010, the 58th edition of Visionaire magazine, titled Spirit: A Tribute To Lee Alexander McQueen , was released as a tribute to its founders. This issue featured images and discussions with editors who had met McQueen in 2003 to discuss collaborations that never materialized. The issue also featured contributions from Lady Gaga, Steven Klein, Nick Knight, and Mario Testino. Only 1,500 numbered copies are made, with pages made from seeded paper, which will grow wildflowers after planting that indicate McQueen's ongoing legacy.
Controversy
Alexander McQueen first caused controversy with his Spring/Summer 1995 collection featuring his signature "bumster pants". At that moment, the trousers were depicted indecent because they almost covered the bottom curve of the buttocks. He follows this by giving his Autumn/Winter 1995 collection Highland Rape he described about the Scottish "rape" of England, a subject that has a personal resonance when his family is of Scottish descent. This collection features a ragged dress made of tartan and chiffon pieces and tampon-studded skirts.
In 1998, Alexander McQueen photographed Aimee Mullins and sent him under a catwalk with elaborate carved wooden legs - making him the first amputee ever to be shown on the catwalk. For an untitled Spring/Summer 1999 catwalk show, Shalom Harlow's white cotton dress is sprayed by a robot car as it spins around the platform. Animal rights activist and heavy police presence due to a reported bomb threat were present at the fall/winter catwalk event of 2000, due to the extensive use of furs and skins in the collection.
McQueen was accused of misogyny after the Autumn/Winter 2009 show The Horn of Plenty catwalk where models with enormous red and black lips were compared to sex dolls and hats made of found objects and garbage such as aluminum cans and tape implies the model itself is garbage. Similarly, Autumn/Winter 2010 A Bailitheor CnÃÆ'¡mh catwalk catwalk shows people who appear in a weird mask and netted headgear that offends sadomasochism or slavery, and one of the clothes is printed with skull and human bones.
For the Spring/Summer Show 2010 Plato's Atlantis , the models refuse to wear the current 12 inch high armadillo shoes for fear of safety. One of the models that rejected, fainted in the Spring/Summer 2009 Natural Dis-tinction Un-Natural Selection catwalk show after being compacted into an overly tight corset. Lady Gaga wore a pair in her music video for Bad Romance and created a version in a sparkling chocolate-covered chocolate store for her Christmas shop in 2011.
Selfridges department store in London caused controversy when they launched a window display showing one of its designs hung from a gallows. The store later apologized, saying that "presenting fashion items from Alexander McQueen's new collection of collections was never meant to be associated with the designer's sudden death or how he died."
In October 2010, The Hell's Angels filed a lawsuit against the company for "misusing the head symbol of the winged death of the trademark" in some items from the Autumn/Winter 2010 collection. The lawsuit was widely reported in all media, and also intended for Saks Fifth Avenue and Zappos.com, which provides US $ 1,595 "Hells Angels Jacquard Box Dress" and "Hell's Angels knuckle duster ring" that bear symbols protected by the United States Patent and Trademark Office since at least 1948. "Hell's Angels Knuckleduster Box clutch" handbags worth US $ 2,325 and a $ 560 US Hells Angels Pashmina scarf also mentioned in the lawsuit. The lawyer representing Hells Angels claims "It's not just about money, it's about membership.If you have one of these rings, a member might be really angry that you are a master cheat." The group demanded that the company stop producing the product, withdraw any items in the distribution and pay damages of three times any profit they make on the product. SAKS declined to comment, Zappos did not comment immediately and the parent company, PPR, could not be reached for comment. The company completed the case with Hell's Angels after agreeing to remove all merchandise that displayed logos from sales on their websites, shops and concessions and recalled one item that had been sold and destroyed them.
Similarly, costume designer Jany Temime is exposed to copy dresses from the Autumn/Winter 2008 Girls Living in Tree collection, for her work at Harry Potter and the Deathly Hallows . Temime has claimed that she "wants it to be a witch's wedding dress but not a Halloween dress." The dress is white but needs to have something fantastic for it, so there is a phoenix [motif], a bird, which is a symbol of love in a way because there is rebirth, die, it's reborn. "However, the original birds of McQueen were actually peacocks, and although Temime managed to change the emblem on the bird's head to make them more 'phoenixy', he forgot to change the details of other birds, including rather clear peacock feathers.. The story was much preached by the fashion media.
Post-Lee Alexander McQueen to this day
On February 18, 2010, Robert Polet, president and chief executive of the Gucci Group, announced that Alexander McQueen's business will continue to run without its founder and creative director. He also added that the McQueen collection will be presented during Paris Fashion Week.
On May 27, 2010, Sarah Burton, McQueen's right-hand design assistant since 1996, was announced as the brand's new creative director Alexander McQueen, with further plans to launch the men's underwear collection in June 2010. The underwear line featured a printed icon from the McQueen Archives and logos at the waist, with the percentage of Alexander McQueen's underwear launch collection to be given to various AIDS charities around the world.
Burton launched his first outfit showing Pomp and Circumstance under the McQueen brand in June 2010 for generally positive reviews, noting how low the event was. He launched the collection of brand ladies shoes soon after, who were praised for being light and having a 'woman's touch'. Burton showed her first female outfit show on October 5, 2010 in Paris, where she said her vision for the brand would be "lighter". The show was a huge success, and was praised for being one of the strongest shows at Paris Fashion Week, "full of McQueen trademarks and ideas" and "a much more optimistic sensitivity". Michael Jackson's "I'll Be There" is played at the end of the show.
Creative director Sarah Burton designed the dress worn by Catherine Middleton during her marriage to Prince William, Duke of Cambridge on Friday, April 29, 2011.
An online chat analysis shows that Alexander McQueen created the strongest feeling of brand passion amongst bridal gown designers at the NetBase Brand Mark Passion Index.
The Metropolitan Museum of Art in New York held a posthumous showcase by McQueen in 2011 titled Savage Beauty . Though open for only three months, it is one of the most popular exhibits in museum history. The exhibition was so successful that fans of Alexander McQueen and industry professionals around the world started raising in Change.org to "Make Alexander McQueen, Savage Beauty a Traveling Exhibition" to bring honor to McQueen and see his vision come true: to share his work with the rest of the world.
Savage Beauty exhibition taken to Victoria & amp; The Albert Museum in London from March 14, 2015 to August 2, 2015.
On November 28, 2011, Sarah Burton won the Designer of the Year award at the UK Fashion Awards 2011.
In January 2014, Harley Hughes was Alexander "head of McQueen menswear design" during the autumn fashion show in 2014. After the show, both Sarah Burton, creative director, and Harley Huges, bowed to the public.
In July 2015, Catherine, Duchess of Cambridge, dressed in a creamy Alexander McQueen outfit for Christ Princess Charlotte's christening.
In May 2016, at UNESCO Headquarters, the Alexander McQueen brand won the Versailles Prix for rue Saint-HonorÃÆ'Â © in Paris.
Holland Dry N.V
Creative Director
Sarah Burton (2010-present) Lee McQueen (2002-2010)
Retail Store
AMQ and McQ are operated by Alexander McQueen Ltd. and Dry S.A., with YOOX S.p.A. as an online retailer since 2011.
Asia: 23
Europe: 7 (London (2), Milan, Moscow (2), Paris, & Vienna)
Middle East: 3 (Abu Dhabi & Dubai (2))
United States: 6 (Dallas, Las Vegas, Los Angeles, Miami, New York, & San Francisco)
More/Department store
Harrods
Harvey Nichols
Joyce
Saks Fifth Avenue
Bergdorf Goodman
Selfridges
Neiman Marcus
Bloomingdale's
Barney's New York
Nordstrom
Tsum
Daftar koleksi Alexander McQueen
Alexander McQueen's collections feature titles that revolve around specific themes for each collection and show. The tradition ends for Fall 2010 with the demise of McQueen, and the next collection is launched without title. This list does not include previous collections and accessory lines.
References
External links
- Alexander McQueen's Web site
- McQueen McQueen Sites
- Alexander McQueen (brand) - brand and company profile in Fashion Model Directory
Source of the article : Wikipedia
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