Choice of International Hotels, Inc. is a United States-based holding company based in Rockville, Maryland, in the United States. The company has brand hotels and motels Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotel & amp; Suites, Suite Mainstay, Suburban Suburbs, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection. The company franchises 6,379 properties worldwide. There are 505,278 rooms, with about $ 45.80 in revenue per room, for a total of $ 758 million in revenue as of April 2016.
Video Choice Hotels
History
Establishments and early years
The company started in 1939 as a Quality Court, a chain of referrals consisting of seven motel owners in the South. It publishes the names of all properties according to their standards and directs guests to member properties. In 1941, the group was included as Quality Courts United. Then, the motel chain is operated under the name Quality Motels (1963-1971) and Quality Inns International (since 1972). Quality Courts United accepts hotel franchises without the norms or stringent guidelines of the company. This is in contrast to the Holiday Inn which from the outset implements many mandatory standards and guidelines (eg, room size and facilities) at each location. Also, Quality Inn accepts franchises with existing hotels.
During the early years, the operation of the Court of Appeal was fully within the United States east of the Mississippi River and parts of Canada. From 1946 to 1964, Quality had a marketing partnership with Best Western, whose properties were located west of the Mississippi River, and thus did not compete directly with Quality. It was abandoned in 1964 when Best Western expanded into the eastern US with its Best Eastern operation (which was replaced by a national Best Western operation in 1967). The Mutu Court started its efforts towards national coverage in 1966 when it opened a motel in St. Louis. Louis, Missouri and two in Texas in Houston and Arlington.
Growth and expansion
The company became Quality International as the company switched to the franchise in 1972. A few years later, with a franchise well on the way, about 300 hotels are independently owned and only about 38 still belong to the company.
In 1982, Quality Inns started segmenting by introducing Comfort Inns and Quality Royale. Comfort Inn competes with chains like AmericInn Hotels, Baymont Inn & amp; Suites, and Fairfield Inn by Marriott; Quality Royale is meant to compete with the upper middle price chains like Red Lion Hotels and Four Points by Sheraton. Quality Royale was converted to Clarion Hotels in 1987. The hotel represents an array of well-equipped hotels offering a variety of hotel styles and locations, from the city center to the airport and resort. Clarion provides a variety of services, including a full-service restaurant, lounge, room service, and a banquet and conference center. The Clarion boutique line, Clarion Collection (now Ascend Collection), is an extension of the brand. The Ascend Collection is designed for upscale boutiques and historic hotels with established local identity.
Two all-suite divisions, Comfort Suites and Quality Suites, were introduced as the first mid-range, all-suite market chain. The original Quality Inn brand competes with Holiday Inn, Best Western, and Ramada. Many former Holiday Inns were re-conceived as Quality Inns during the 1990s and 2000s. In contrast, Quality eliminates more than half its original location.
In 1989, the company introduced McSleep, an economic brand utilizing a consistent corridor interior design prototype and an all-new construction, designed by Rob Spurr. The name was immediately converted into Sleep Inn after litigation from McDonald's. Sleep Inn and Suites is low to medium price. Since then, 320 locations have been opened. All offer a deluxe "Morning Medley" deluxe breakfast, a swimming pool in most locations, free local calls, and a consistent exterior/interior design. The brand received its first major facelift in history with "Brand Refresh", a modernization of all properties in 2012 with newly-inspired guest rooms and public spaces.
In 1990, Quality International changed its name to Choice Hotels International. The company purchased three oriented economic chains, Friendship Inns, Rodeway Inn, and Econo Lodge during the early 1990s. Friendship Inns, founded in 1961 in Salt Lake City, Utah, were later absorbed into the Rodeway and Econo Lodge chain.
In 1997, the company introduced the extended-stay Mainstay Suites brand and Privilese Guest Guest Privileges program, whose name was later changed to Privileged Privileges. Mainstay Suites is branded a long-term stay hotel, inherited by Choice Hotels International.
Recent developments
In January 2005, Choice Hotels introduced a new upscale hotel, all suites designed in a contemporary style called the Cambria Suites. The first Cambria Suite opened in Boise, Idaho on April 17, 2007.
In September 2005 Choice Hotels acquired the Suburban Extended-Stay Hotel network, which comprises 67 extended-stay hotels.
In 2008, the company introduced the Ascend Collection (formerly Clarion Collection), a collection of elite memberships, top-end boutiques, and unique hotels.
In 2010, CEO Steve Joyce was featured in one episode of Undercover Boss , a television program on CBS. He pretends to be an apprentice who does start-up work such as working at the front desk, housekeeping, and maintenance work like an unclogged toilet.
In February 2014, Stewart W. Bainum Sr., founder of Choice Hotels International, died at the age of 94 in Baltimore, Maryland. He has resigned from the council in 2000.
In December 2017, Choice Hotels International announced that it has reached a definitive agreement to acquire Brands and Woodspring Suites' franchise business from WoodSpring Hotels Holdings LLC, a portfolio company of Lindsay Goldberg, for approximately $ 231 million. In February 2018, Choice Hotels international completed the acquisition of the brand and franchise business of WoodSpring Suites, an extended-stay brand name, from WoodSpring Hotels LLC.
Maps Choice Hotels
Headquarters relocation
In October 2010, officials in Maryland and Montgomery County announced that Choice Hotels International will move its headquarters from Silver Spring in the suburbs to Rockville, 13 miles northwest of its current location in 2013. The new Choice Hotels head office is now located at Downtown Rockville.
In August 2011 Choice Hotels broke ground at its 197,866 square feet (18,382.4m 2 ) Rockville corporate headquarters. The company completed the transition to the new building in June 2013.
Top hotels and partnerships
Ascend Hotel Collection joins Bluegreen Vacations, an international timeshare company, in 2013, making Bluegreen the "Official Holiday Owner for Choice Hotels." 21 Bluegreen Resorts becomes a member of the Ascend Hotel Collection, and all Bluegreen Vacations owners obtain Gold Elite status in Privileges Privileges program with the ability to convert ownership points into Privileges points.
In 2016, Choice Hotels partnered with Future Energy Solutions, a provider of green technology from Florida. The upgrade will include exterior lighting fixtures for energy-efficient models up to 6,400 hotels globally.
Brand
Choice of Hotels including brand:
- Ascend Hotel Collection Top Class
- Hotel Cambria & amp; Suites Upscale
- Clarion Hotel - Upper Midscale
- Comfort Inn Hotels - Upper Midscale
- Comfort Suites Hotel - Upper Midscale
- Econo Lodge- Economy
- Mainstay Suite - Extended Vacation Expanded
- Hotel Quality Inn - Midscale
- Rodeway Inn- Economy
- Sleep Inn Hotels- Midscale
- Suburban Extended Stay Hotel - Economy Extended Stay
- WoodSpring Suites- Midscale Extended Stay
Loyalty program
Loyalty program is Privilege Privileges, previously Privileges.
Note
External links
- Official website
Source of the article : Wikipedia
0 Comments